Meet Shampouf. By Pouflova.
Hair that hits refresh.
In a single pouf.
No aerosol. No white cast. No residue. An elegant powder puff that disappears into the hair you already love.
The Problem with Spray
Most dry shampoos leave a chalky ghost in your hair.
Aerosols coat your strands with starch and butane. They flatten roots, irritate the scalp, and announce themselves from a meter away. Shampouf is built differently.
The Ritual
Three seconds. One pouf. Done.
Twist
Open the burgundy cap. The velvet puff inside is pre-loaded with our micronized rice powder.
Pouf
Press the puff to your roots and dab. The powder releases exactly where you want it — nowhere else.
Brush
A few strokes and the powder vanishes into your hair. What remains is volume, freshness, and zero trace.
"It's the only dry shampoo that disappears into my hair. I used three sprays a week — now I just pouf."
Ines L. — Verified buyer
The Formula
Micronized rice. Velvet. Nothing else.
We engineered a powder so fine it absorbs sebum on contact and brushes out invisibly. The puff is real cosmetic-grade velvet — it deposits a precise dose, every time.
0
Aerosol propellants
98%
Naturally derived
10s
To absorb oil
90
Days per refill
Made for movement
Pocketable. Spillproof. Absurdly chic.
In your back pocket
Smaller than a lipstick. Made for the gym bag, the clutch, the carry-on.
On every trip
TSA-friendly. No leaks, no propellants, no questions at security.
Refilled, not replaced
Pop in a new pod every 90 days. The vessel stays — forever.
The Difference
Shampouf vs. the can
12,000 people. One pouf.
4.9 ★
Average rating
★★★★★
Replaces three of my products
I had Klorane, Living Proof, and Batiste in rotation. Now I just have Shampouf.
— Camille R.
★★★★★
Genuinely beautiful object
Sits on my vanity like a piece of jewelry. The burgundy glass is unreal.
— Sofia M.
★★★★★
Works on dark hair
First dry shampoo I've used as a brunette that doesn't make me look gray.
— Jules T.
★★★★★
I'll never go back to spray
No more coughing in the bathroom. No more residue on my pillow.
— Amélie D.
The Shampouf · by Pouflova
One puff. Forever.
Includes one refillable burgundy vessel, a fresh velvet sponge, and your first 30g pod of micronized rice powder. Every refill ships with a brand-new sponge.
Free shipping over R750 · 60-day money-back guarantee
Questions
The fine print.
Yes. The micronized rice powder is shade-translucent — it absorbs into any hair color without leaving a cast. It vanishes after one brush-through.
A note from our founders
Why we made Pouflova.
We were tired. Tired of pulling on a baseball cap because spray-day had ruined our blowout. Tired of the white cast in every selfie, the butane in every breath, the ghost-white roots that screamed "I skipped wash day."
So between back-to-back pilates classes, padel matches and school runs, we asked the question no one was asking: what if dry shampoo felt like a beauty ritual instead of a panic button? A velvet puff. A whisper of micronized rice powder. A second-day blowout that actually looks like a first-day one.
That's Pouflova. Built in South Africa, for the woman who wants her hair to breathe — and her shelfie to look beautiful while it does.